Engaging, Customer-First Branding & Creative Direction

Every strategy is crafted with unmatched attention to detail and a no-nonsense approach to engage buyers. Elevating brand is about being authentic and accessible.

About Me

Seasoned cybersecurity marketing leader with strong views on messaging, branding, and communications. Part-time ceramics and trivia enthusiast. Northeast native, midwest resident.

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A woman with long blonde hair smiling, standing at a white siding wall near a door in a teal dress with puffy sleeves.

Branding Concepts: Onapsis

Onapsis has been in business for 16+ years, but in 2024 needed a refresh of the website, visual identity, and messaging. Below are just a few examples of how the team made the creative vision come to life. Onapsis traditionally felt very corporate, stale and like most imagery was stock imagery. The brand now reflects our pioneer status in the space with fresh, clear branding and messaging.

Onapsis website homepage with a map background, menu options at the top, and a central message about accelerating SAP initiatives securely, featuring a 'Get a Demo' button.

BEFORE

Onapsis logo with orange symbol and company name on a digital background

AFTER

Onapsis Homepage Screen from 2026
Onapsis logo and a report cover indicating the company was named to the 2025 Inc. Best in Business list, focusing on innovation in the Northeast region with over 15 years in business.
Cover of a document titled 'Hacking & Defending SAP Applications' from ONAPSIS Research Labs, with the ONAPSIS logo at the top and 'New Docuseries' label.

Branding Concepts: Flashpoint

Flashpoint had a strong brand recognition among buyers, but needed a refresh from the ‘hacker’ esthetic. A differentiated, concise look & feel was the brief with an emphasis on trust and customer engagement.

Full Portfolio - Coming Soon